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RIP CURL PLANET "We Rip We Rock We Care" |
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Rip Curl has always supported the protection of the natural environments where riders evolve, whether they are mountains or waves. The brand has teamed up with the major environmental surfing associations in Europe: Surfrider Foundation Europe; Surfers Against Sewage UK; Mountain Riders (France) and Summit Foundation (Switzerland).
Over the last two years Rip Curl has strengthened their partnerships through both financial and media support.
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ULTIMATE SEARCHERS
Elise Garrigue, international figurehead of female surfing, is a philosophy unto herself. Her charm, talent, open-mindedness and generosity are what make her worthy of the title "Rip Curl's official eco embassador" She lives in Hawaii, in a small valley at the heart of a tropical reflect wthout electricity, a lifestyle that fully reflects her commitment to the planet.
She is actively involved with the Rip Curl Coral Guard project, accompanying the WWF in the South Pacific and the Indian Ocean, watching over the threatened coral reefs.
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THE RIP CURL CORAL GUARD PROGRAM: "To Surf and Preserve"
During Summer 2006, Rip Curl took a major step forward, by teaming up with WWF. This initiative called Coral Guard focuses on the WWF's programmes to preserve coral reefs and set up Marine Protected Areas in the South Pacific and the Indian Ocean.
This is a 'natural' commitment for Rip Curl, the coral reefs are precious ecosystems thriving with fauna and flora and the natural barriers that gererate our waves. Beside a strong financial support Rip Curl wishes to produce media content which mix surf and environmental awareness, to be diffused on TV, web and in the written press. |
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ORGANIC COTTON?
Cotton is usually seen as natural and therefore eco-friendly. The reality is not that green ! Though cotton is a natural fibre, its farming is one of the most polluting on Earth. 24% of all insecticides and 11% of all pesticides used in the world go on cotton, for not even 3% of the global cultivated land. |
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That is 17 teaspoons of chemicals for each T-Shirt. Harmful to farmers they pollute soils rivers and oceans. Grown without chemicals, organic cotton is anallergic, softer on the skin and on the planet. Support Rip Curl's organic initiative, go organic!
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